RACHEL D. ALFONSO / Portfolio
merengue
This logo design celebrates the lively rhythm and cultural richness of Cuban-Dominican restaurant. Inspired by the vibrant Caribbean spirit, the wordmark combines playful typography with symbolic elements: a hibiscus flower representing tropical warmth and a treble clef seamlessly integrated into the lettering to highlight the musical essence of the brand. The warm gradient of oranges and reds conveys energy and movement, while the deep blue adds balance and depth, evoking a festive yet grounded atmosphere. Each color and shape was carefully chosen to reflect the brand’s joyful, rhythmic personality and its roots in Afro-Caribbean tradition.